Work Experience
January 2020 - Present
Digital Sales Strategist, Emmis Communications
-Helped create and launch the brand strategy for our Marketing division
-Developed, managed, and converted $200,000 worth of campaign strategy within the first two months in this role
-Refocused Account Executives into digital-minded sellers through education and field training
-Streamlined our one-on-one process with clients to build relations as I guide them through their integrated digital campaigns
April 2019 - January 2020
Integrated Campaign Strategist, Emmis Communications
-Serves as the creative manager on all integrated digital campaigns that generate $15,000 or more in revenue, leading the digital team when creating elements
-Develops, manages, and executes the media strategy, creative and visual direction of these integrated campaigns
-Facilitates client's goals and relationships between the Account Executives and the creative team
May 2018 - April 2019
Digital Media Specialist, Emmis Communications
-Created Social Media Influencer campaigns that fit the needs of the clients while maintaining the voice of each unique brand influencer
-Helped oversee the evolution of four different brand's visual and voice to connect with their audience
-Steered the creative direction within the internal design team and managed the client approval process of custom mocks
August 2017 - July 2018
Graphic Designer, Emmis Communications
-Created and monitored over 1,000 different Social Media and Web advertisements for clients including Miller Coors, The Indianapolis Colts, Mountain Dew, The Indianapolis Motor Speedway, and more
-Created, managed, and analyzed online content, Social Media Campaigns, events, booking appearances, and translated the client's brand into digital advertisements for HankFM, ESPN 1070 The Fan, B.105.7, and WIBC
-Worked directly with featured talent/artists, the Promotions Director, Account Executives, and Marketing team to promote the station's brand to the clients and listeners
July 2017 - July 2018
Promotions Lead, Emmis Communications
-Coordinated promotional events to expand the outreach of client's brands while assisting the Promotions Director
-Responsible for the onboarding, training, and management of a large promotional staff
-Collaborated with the Account Executives and Promotion Director in order to execute the client’s promotional vision
June 2017 - July 2017
Promotions Assistant, Emmis Communications
-Served as a liaison for the promotions department and station during events and interacting with professional athletes and artists
-Responsible for office duties such as prize fulfillment and providing detailed recaps of events
-Set up, broke down and transported promotional event equipment while creating positive impressions with current and potential listeners
August 2014 - January 2015
Brand Ambassador, Spotify
Acknowledged as a Top Performing Representative
-Created marketing and promotional material to engage with different audiences in person, as well as through Social Media
-Successfully arranged and met with different university organizations and clubs, provided presentations to promote the company, while enrolling many of these organizations in Spotify's service
-Arranged promotional events for students and faculty to increase the visibility of Spotify on campus and recruited a loyal following
Education
Class of 2016
University of Kentucky
B.A. - Organizational Communications in Business
Minor in Digtal Media & Design
Class of 2012
Zionsville Community High School
Skills
Content Strategy Copywriting Campaign Management Branding
Social Media Events Content Creative Initiatives Adobe Photoshop Adobe Illustrator Data Monetization Negotiation Graphic Layout