We’re not sure who is spreading this breakup rumor, but email marketing and your audience are still together! 92% of adults in the US use email.
Email continues to be one of the worthiest investments businesses can make. In fact, 59% of marketers cite it as one of the top ROI-generating digital marketing methods for their organizations.
Email works by creating value to your consumers. It is meant to strengthen the bond between your brand and the viewers. It is easily consumed, actionable, and readily available. However, with the wrong practices, it can be an oversight and even a hinderance to your brand identity. Never lose sight of the core essence of what email should be today - personable and generous in value.
@hubspot has a great article explaining what makes an effective email marketing campaign. They list off three important concepts to remember -
1. Focus on personalization & imagery
2.Make sure the email has a responsive design
3.Supply an appropriate call to action
Whether you’re looking for an effective way to connect with your audience, deepen relationships, or drive sales - email is still your friend. Plus, it’s nostalgic to hear: 𝕐𝕠𝕦’𝕧𝕖 𝕘𝕠𝕥 𝕞𝕒𝕚𝕝!
Sincerely,
Nick Escobar
PS. How will you build an email database, supply them value, and see positive effects for your brand?
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