There is a good chance that you've seen it and even influenced by it. 𝐔𝐬𝐞𝐫-𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 (UGC) - is defined as any type of content that has been created and put out into the world by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between and is the act of users promoting a brand rather than the brand itself. Consumers have evolved, they crave stories, connections, and interactions with other consumers. UGC creates an authenticity that develops into a community. @iab_com reports that "86% of consumers say that authenticity is important when deciding what brands they like and support." Consumers are 3x more likely to say that content created by a consumer is more authentic compared to content created by a brand. If you have a dedicated #fanbase, it might be time to show them some love and put your customers in the spotlight!🤳 . . . . . #usergeneratedcontent #socialmediastrategy #socialmediatip #brandloyalty #community #digisquad #emmisdigital #emmis #companyculture #digital #digitalmedia #agency #business #branding #brandvalue #brandidentity #brandpurpose #growthmindset #digitalmarketing #socialmediamarketing #indy#indybusiness #stateofmind
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